Leads social media for Adidas’ Global Basketball Brand Marketing
AT DUKE: “I switched majors more than once before settling into an interdepartmental major that paired sociology and media, the right mix for someone now obsessed with why people pay attention to certain things and ignore others. I also worked for both the men’s basketball and football teams, which absolutely stretched my time; it taught me how to operate under pressure and stay organized in high-performance environments. During COVID, I co-founded the Duke Sports Business Conference with support from my professor, Ezra Kucharz. Launching something new showed me how to build and lead with purpose. All of those experiences shaped the way I think and create today.”
FUTURE GOALS: “There’s so much room for big brands to act with the agility and authenticity of individual creators, and I love being part of that shift. Long term, the dream is to build something of my own – a company that blends storytelling, sport and culture in a fresh, meaningful way.”